Critical Debates in Design: TASK 6: Product Packaging

The role of packaging is the surface of cover of the product. The intention of the packaging  is the protection from damage and to save the content during storage and to sell the product. The role of packaging is primarily protection and preserve the contents during the transportation from the producer to the consumers. The packaging protects mostly from the air conditions, temperatures; cold, heating, dangerous materials, poisoning. Packaging protects during transportation from dust, humidity, infections, insects, bacteria and chemical reaction. The packaging must protect the contents in the factory storage and during the transportation. Another role of packaging is the communication. The packaging design must communicate and sell. The packaging design must give the right message about the products to the consumers. The package  must also give the right information, the price and quantity.

Good packaging designer is who can create the packaging products designs in effective, clear and creative  which communicates with the customers to feel to buy the products. I have selected some packaging designs examples of Sage media design agency. They have clear, simple, strong and creative design ideas in packaging designs.

Carbon footprint is greenhouse gases release by an organization, product or incident. It is the amount of carbon dioxide. The name of the carbon footprint comes from the ecological footprint. The carbon footprint is a division of the ecological footprint. The improvement of carbon footprint through the progress of projects, like solar or wind energy for reducing carbon footprint ,it means Carbon offsetting. Some of the Carbon footprints of products are; paper, plastic, cans, glass, and computers. Carbon dioxide release into the atmosphere, and also the release of other gases together with fuels, natural gas, oil and coal.

Green packaging is environmental friendly packaging system which protects the products and the environment. Green packaging products are recycled and re-use. Green packaging is recycled eco- friendly packaging. The intention of green packaging is to reduce carbon footprint, emissions reduce, and energy saving. Green packaging is made of sustainable products. It is more about to develop recycling than the new materials. Green packaging is for protect the contents and the environment. It is basically means reduce, recycle and re-use. Designers must think more about the sustainable materials and sources for their packaging designs. Example is, coca-cola company is produced new plastic bottles which is made of from recycle plants materials. Their approach is sustainable for packaging design. Green packaging is rising among the manufacturers. Green packaging is not just about the recyclability. Designers must consider more design issues about the green packaging. They have to think more about the materials, recycle sources, distance of transport problems. They have to consider more about the products contents, recycle materials, sources, consumer needs than just designing. They have to approach the packaging design more strategically.

Traffic light labelling is Food standard agencies fsa; traffic light nutritional sign system which makes the food labelling simpler. Traffic light labelling shows that fat, saturated fat, salt, sugars levels on the selected products, which contains high, medium or low amount on the nutrients. When we select the ready meal, we can check the labels which shows fat high red or which shows low or medium levels on fat green or amber color. We have to select more low fat green and amber colour for healthy diet. These labelling system are using mostly on the sandwiches, ready meals or fish products.This  traffic light labelling help to consumers to find healty food.

Manufacturers on product label

Food manufacturers must show the food labels and symbols on the products. 

They have to declare some inportant dates on the labels  some are; Date of production; which date the food is manufactured, Date of expiry; the life of the product, Manufacturers name and address; they have to declare their address for complaining purposes, they have to mention the Ingredients; List of ingredients; calories, weights, allergian, precautions.