Critical Debates in Design: TASK 8-1-2: Sustainable Design and Ten things I Have Learned

Sustainable design is also means environmental design, eco-design; to create the environment with the ethics of economic, social, and enviromental. The purpose of sustainable design is to reduce harmful environmental influence by responsive design. This idea range from small objects to bigger spaces and areas. It can be useful in the subjects of architecture, engineering, urban design, graphic design, fashion design, industrial design, interior design. Sustainable design is response to expansion of economy, population, harm to ecosystems, biodiversity and environmental crises. The ethics of sustainable design are; sustainably produced recycled materials, energy efficiency, quality and stability, design recycling and use again, design actions for carbon footprint, minimize energy use, use of environmentally preferable products, protect of water, better internal environmental quality and healthy buildings.  Sustainable design is search for to diminish negative effects on the environment, on the health and getting better building performance. The purpose of sustainability is to reduce spending of resources and to create strong, positive environments. My opinion on sustainable design is the idea of sustainable design is important to protect the earth and its resources to supply to human being with enough resources. Sustainable design in building construction is also important to undertake the problem of climate change and carbon emissions, climate change requires to create sustainable places. Also green design is necessary for the environment. Sustainable design is  very important for the future generation.

Ten things I Have Learned:

1- I have learned about the sustainable design (eco design also environmental design) which is vital for to protect the earth and its resources for the human being. I think so the ethics of sustainable design is very important for the subjects of recycling, minimize energy use, carbon footprint and protection of water.
2- When I started doing the blog in the last term, I have learned a lot about the blog. I feel that I have got good progress for doing the blog during the module Critical Debates in Design. I am doing much faster and better blog design.
3- I had awareness of the green packaging environmental friendly packaging system which protects the products and the environment. I have learned more about the Green packaging is recycled eco- friendly packaging and the aim of green packaging is to reduce carbon footprint, emissions reduce and energy saving.
4- I had familiarity of traffic light labeling sign system and what does means the fat, saturated fat, salt, sugars levels on the products, which have high, medium and low amounts but I had no information of food standard agencies fsa is responsible for traffic light nutritional sign system which makes the food labeling easier.
5- I had some knowledge of the carbon food print greenhouse gases but I did not know some important details. I have learned that how carbon footprint greenhouse gases releases by an organization or an event. I feel that this subject is very important for the environment.
6- I am interested in the subjects of the Ethics and Social Responsibility designs and the designers. I am impressed by Thomas Matthews graphic agency and their excellent designs, they believe that design and communication need to reduce negative environmental impacts and enhance the positives within society. I feel that they are very experienced in sustainable creative design.
7- I had no knowledge of what is CSR Corporate Social Responsibility (social performance) and CSR policy self-regulating mechanism. I have learned about the CSR and CSR policy. The business must have responsibility for their actions on the environment, consumers and communities.
8- I am interested in the advertising subject. After reading more about the advertising, I realized that there is a big difference between the good and the bad advertising. I recognize that the good advertising is advertisers who give right information about the products without using any selling tactics. I am particularly interested in good advertising. I have learned about the ethical issues; the advertisers who are using different tactics to sell the products which are not ethical.
9- I am interested in typography. Typography is the essential part of the Graphic Design. I have learned more about the typefaces after watching the film for the typeface Helvetica. I generally like Futura, Arial, Gill Sans, Verdana, Times News Roman and Helvetica typefaces. These typefaces have distinctive styles; they can be used as letters also as graphic elements in different designs. I consider that the selections of typefaces are very important in graphic design. Designers must have good knowledge of the typefaces to create great designs.
10- I like the animation films and digital media design. After doing a lot of research of animation and digital media design, I have learned more about the 2D and 3D digital media design, Walt Disney and Pixar animations. Digital media design is necessary for creating special graphic effects. I am really interested in Walt Disney animation films. I think that they produce the best animation films. The animation industry will grow further in the future and they will create more digital computer animated films.

Critical Debates in Design: TASK 7: Advertising

The role of Advertising
Advertising means that informing and controlling the public to buy products through visual communication. Advertising is used to create responsiveness in possible consumers. Some of mediums used for advertising are newspapers, magazines, bill-boards TV, radio, internet. Advertising business has grown enormously in the last years. Advertising is vast communication. Advertising is product structured through successful communication. Advertising helps to generate requirements, promotes marketing and to increase the economy. Advertising also shapes the resources of marketing.
The role of Advertising in the printed media; Some of the important print media are magazines, newspapers, billboards, posters, direct mails, and yellow pages. Print media can get the messages to large viewers, and allow productions directly targets the audience. Print media can publicize many things but not permitted for controversial ads. Promoters can target specific audience by using magazines advertising. The ads sited in the newspapers such as;  classified and display ads, printed inserts. Newspaper ads can only use restricted colors and type sizes. The ads in the magazines can be reached to the specific audience. The small businesses can easily use magazine advertising to promote their company by placing the ads in the magazines. Many small businesses also can use direct mails to target their clients. They can select their target customers by doing the list of the companies and sending out their ads and services information by direct mail. The Small business can also use the yellow pages for their ads. These ads placed in the yellow pages can target the specific customers and the area.  Small business can display all the necessary product information, services by placing the ads in the pages.
The role of Advertising on billboard and posters; Billboard is a outside advertising mainly placed in the busy road areas. Billboards are large commercial announcement to be seen by the people who are passing through. The unique images are placed on the billboards to be noticed easily and to target the specific marketing areas. Billboards are good place to advertise for big business to get easily their customers. Posters are the type of billboard advertising, placed in viable and business areas.
The role of Advertising in TV and internet; The greater part of television advertising are short advertising for few seconds or few minutes .This kind of advertising is trying to sell every kind of products to consumers. TV advertising is a huge visual impacts on the consumers. The role of  Advertising in Internet is new, but many companies using web advertising to communicate to their potential customers. Internet advertising is easy for companies to advertise their products and services. the type of advertisings are display advertising, interactive adverstising. Internet became the best advertising and marketing place for all kind of products.

 

 

Ethics of Advertising

Advertisers utilize different approach to sell the products. Using some of the approaches creates some ethical questions about the advertising. Advertising are assumed to convince the people to buy the product. Advertising main aim is to sell. Advertisers can do every kind of campaigns to get people to buy the products. Some of the strategies, they are using are not ethical and the companies telling not the truth about their products is not ethical.

Advertisers use numerous ways to get people attracted and to buy the product. The few of the tactics they are using; the product indicating that their product is better than the other products, using some of the well known people names, retailing the products that can change the people living, using  the people emotions relating to the products. Advertisers always try to sell the products and the brands; some customers can just buy the product for the brand. Advertisers mostly focus on more selling the images than the products. Advertising acts on the people feelings and sentiments and to create some circumstances that increase the customers feelings to buy the products are not ethical.

Ethical questions are, if the advertisers have right to introduce the products that are life changing, is there any responsible company telling the truth about their products to the costumers, is there any right to sell the products on using the famous peoples names and is there responsibilty of the costumers to realise their tactics and not to let them using their feelings and not to buy the products.

Good and bad advertising

The Good in advertising is that, which gives the message to communicate to large amount of people. Advertising helps to promote the sales of products and allow the companies to create their particular image in customers. Advertising also facilitate increasing their customers. Advertising boost the brand development and raise the identification of the products to the customers. Advertising helps to communication methods; for instance, newspaper,TV, internet and other mediums. Advertising do good to large number of peoples.
Good advertising is; advertisers who gives right information about the products without using any selling tactics. Good advertising examples are; environmental, like green peace, health, people, animal issues. Bad advertising is ; advertisers who promotes their products by using people emotions to sell the product or the brand. Advertisers use different convincing techniques to buy the product, some of them are not ethical. Examples of bad advertising are; some TV advertising is not good for children. Flyers advertising is the example of bad advertising. The charities which using the tactics of their advertising campaigns and the companies which using the people emotions to promote the ads in the magazines and newspapers are the examples of bad advertising.

http://www.greenpeace.org.uk/

Critical Debates in Design: TASK 6: Product Packaging

The role of packaging is the surface of cover of the product. The intention of the packaging  is the protection from damage and to save the content during storage and to sell the product. The role of packaging is primarily protection and preserve the contents during the transportation from the producer to the consumers. The packaging protects mostly from the air conditions, temperatures; cold, heating, dangerous materials, poisoning. Packaging protects during transportation from dust, humidity, infections, insects, bacteria and chemical reaction. The packaging must protect the contents in the factory storage and during the transportation. Another role of packaging is the communication. The packaging design must communicate and sell. The packaging design must give the right message about the products to the consumers. The package  must also give the right information, the price and quantity.

Good packaging designer is who can create the packaging products designs in effective, clear and creative  which communicates with the customers to feel to buy the products. I have selected some packaging designs examples of Sage media design agency. They have clear, simple, strong and creative design ideas in packaging designs.

Carbon footprint is greenhouse gases release by an organization, product or incident. It is the amount of carbon dioxide. The name of the carbon footprint comes from the ecological footprint. The carbon footprint is a division of the ecological footprint. The improvement of carbon footprint through the progress of projects, like solar or wind energy for reducing carbon footprint ,it means Carbon offsetting. Some of the Carbon footprints of products are; paper, plastic, cans, glass, and computers. Carbon dioxide release into the atmosphere, and also the release of other gases together with fuels, natural gas, oil and coal.

Green packaging is environmental friendly packaging system which protects the products and the environment. Green packaging products are recycled and re-use. Green packaging is recycled eco- friendly packaging. The intention of green packaging is to reduce carbon footprint, emissions reduce, and energy saving. Green packaging is made of sustainable products. It is more about to develop recycling than the new materials. Green packaging is for protect the contents and the environment. It is basically means reduce, recycle and re-use. Designers must think more about the sustainable materials and sources for their packaging designs. Example is, coca-cola company is produced new plastic bottles which is made of from recycle plants materials. Their approach is sustainable for packaging design. Green packaging is rising among the manufacturers. Green packaging is not just about the recyclability. Designers must consider more design issues about the green packaging. They have to think more about the materials, recycle sources, distance of transport problems. They have to consider more about the products contents, recycle materials, sources, consumer needs than just designing. They have to approach the packaging design more strategically.

Traffic light labelling is Food standard agencies fsa; traffic light nutritional sign system which makes the food labelling simpler. Traffic light labelling shows that fat, saturated fat, salt, sugars levels on the selected products, which contains high, medium or low amount on the nutrients. When we select the ready meal, we can check the labels which shows fat high red or which shows low or medium levels on fat green or amber color. We have to select more low fat green and amber colour for healthy diet. These labelling system are using mostly on the sandwiches, ready meals or fish products.This  traffic light labelling help to consumers to find healty food.

Manufacturers on product label

Food manufacturers must show the food labels and symbols on the products. 

They have to declare some inportant dates on the labels  some are; Date of production; which date the food is manufactured, Date of expiry; the life of the product, Manufacturers name and address; they have to declare their address for complaining purposes, they have to mention the Ingredients; List of ingredients; calories, weights, allergian, precautions.

Critical Debates in Design: TASK 5: Designers; Ethics & Socially responsible

Thomas Matthews is communication graphic agency. They produce high quality creative designs giving clear of messages through effective medium to the right audience. Their belief is creating good designs which are sustainable. They create sustainable, eye catching, beautiful designs. They have team of team of designers, architects, planners to create the range of projects. Their works are branding design, campaigns, prints, web, signage or exhibitions. Some of the works are for British Heart Foundation, Design Council, Forum for the future, Shell Springboard, Vitalogy, Lift festival. They have always keeep in mind sustainability. They always try to do better and nice designs. They believe that design and communication need to reduce negative environmental impacts and enhance the positives within society. They think that  their believe will all start new creative world. They always consider their design are right for the society and try to reduce negative impacts through the sustainable design concepts. Their believe  unsustainable is not for the future. They are highly experienced in sustainable creative design, they know that how to change to business CSR into very appealing design outcomes.

Design For Good is a graphic company works with charities and non profit organizations. Design for good work on the projects which are environmentally or socially responsible. They work on the logo and identity, web sites for campaigns, printed materials, multimedia. Some of their works are; Inspire Hope, ministry of environment, youth link, Blogger aid ,Weave partners, Federation of agriculture, Huntington, Red earth, Six senses of tranquility, Ecologic.