Futura is a geometric sans-serif typeface designed by Paul Renner. It is based on geometric shapes that symbolize visual elements of the Bauhaus design style. The font was originally published in Light, Medium, Bold, and Bold Oblique. Light Oblique, Medium Oblique, Demibold, and Demibold Oblique fonts were later released. The typeface is obtained from simple geometric forms circles, triangles and squares. The lowercase has tall ascenders, which rise above the cap line. The uppercase characters present sizes similar to classical Roman capitals.
Futura had an influence on other geometric sans-serif typefaces such as Kabel, Metro, Erbar, Twentieth Century and Century Gothic.
Futura is an important typeface and used for print and digital. Futura is the most popular sans-serif of the twentieth century.
GILL SANS
Gill Sans is a sans-serif typeface designed by Eric Gill.
Gill Sans was designed to function as a text face and for display.
The Gill Sans typeface family has fourteen styles and has less automatic feel than geometric sans-serifs like Futura.
The lower case has represented on the lowercase Carolingian script. The Carolingian influence is visible in lowercase a, and g. The italic e is very much calligraphic. Gill Sans typeface is a model for other sans-serif typefaces including Syntax and FF Scala Sans. The uppercase of Gill Sans is modelled on Roman capitals like Column of Trajan, the Caslon and Baskerville typefaces
Similar fonts are Granby, Blake, Bliss and Today Sans.
Gill Sans is used by British Railways for printed outputs and timetables, by the British Transport Commission for signs, Penguin Books jacket designs, BBC and Network Rail. Gill Sans is best selling typeface of the twentieth century.
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